E-commerce Product Manager
Prenetics (NASDAQ: PRE) is a leading health sciences company with a focus on consumer health. The company went public on NASDAQ in 2022 and continues to pioneer innovative solutions in consumer health.
IM8 is our newest venture, a next-generation health and wellness brand co-founded with global icon David Beckham. Launched in 2024, IM8 has become one of the fastest-growing supplement brands in the world within just six months.
We also recently announced a bold initiative to become one of the largest corporate holders of Bitcoin globally — positioning Prenetics at the forefront of digital asset adoption and modern treasury strategy.
About the Role
To support IM8’s rapid global growth, we are looking for a customer-centric, highly detailed, and AI-fluent E-commerce Product Manager. This person will oversee the complete IM8 digital experience across discovery, purchase, subscription, renewals, and post-purchase touchpoints.
This role is a central bridge across all departments — connecting Engineering, Growth, CX, Operations, Supply Chain, Design, and Finance. You will translate business needs into clear, actionable product requirements and ensure engineering teams have unambiguous documentation, user stories, logic flows, and acceptance criteria they can build from.
You must be extremely detail-oriented, structured in your thinking, and strong in writing technical requirements. This includes mapping edge cases, outlining system behaviour, and ensuring every scenario is captured before development begins. You will also QA all flows and use AI tools to automate and speed up testing and insights.
What You Will Be Doing
• Own the end-to-end IM8 e-commerce and subscription customer journey (From our Webstore to our Subscription Management & Order Management Portals)
• Act as the cross-functional bridge between Engineering, Growth, CX, Operations, Supply Chain, Design, and Finance
• Write clear, detailed technical requirements, user stories, edge cases, and acceptance criteria for engineering teams
• Communicate with engineers in a structured, technical, and solution-oriented way
• Conduct thorough QA across all flows — checkout, subscription, loyalty, emails, renewals, referrals, and account management
• Use AI tools to support requirement drafting, detect anomalies, automate QA, cluster feedback, and speed up workflows
• Analyse funnel and behaviour data, using AI-powered insights to identify opportunities and reduce friction
• Drive lifecycle improvements including onboarding, retention, upsells, and churn prevention
• Work with CX to understand customer pain points and convert them into actionable product fixes
• Coordinate experiments, A/B tests, and rapid iteration with Growth and Engineering teams
• Collaborate closely with Design on clear, simple, customer-first interfaces and flows
• Maintain documentation, SOPs, and product maps with an AI-powered approach
• Ensure alignment across all teams for every update, release, and feature rollout
• Build scalable systems that can support IM8's rapid expansion across the U.S., UK/EU, and Asia
• Advocate for the customer always, ensuring their experience is seamless, predictable, and intuitive
What You Will Bring
• 3–6+ years experience in e-commerce or DTC product management, ideally in high-growth environments
• Extremely detail-oriented with strong QA instincts and the ability to catch inconsistencies before they become issues
• Strong experience writing clear technical requirements, user stories, system logic, and acceptance criteria for engineers
• Comfortable communicating with commercial leads & engineers using technical terminology and structured problem-solving
• AI-fluent and experienced with LLMs, QA automation tools, AI analytics assistants, and workflow automation
• Customer-centric mindset — always thinking from the customer’s perspective and journey
• Proven ability to bridge multiple teams and align stakeholders across engineering, ops, CX, design, and growth
• Strong understanding of Shopify, subscription platforms, payment flows, funnels, and e-commerce infrastructure
• Analytical — able to interpret data, identify patterns, and use AI tools to accelerate insights
• Highly organised, structured, and responsive
• A proactive, fast-moving, problem-solving attitude
• Excitement for building at speed, experimenting, and scaling global consumer products
• Passionate about creating world-class digital experiences and seamless customer journeys
• Capable of thriving in a fast-paced, entrepreneurial, and highly collaborative environment
- Department
- Operations
- Locations
- Hong Kong Office
About Prenetics
Join us to make a huge impact as we revolutionize healthcare. The thing we most value is working with talented, growth-minded people, who don’t hesitate to jump into creative problem solving. We don’t believe in up or out, we don’t believe in rest and vest. We want to give you the opportunity to grow with us. Neither your career nor Prenetics is a sprint — they’re both marathons.
In our hiring process, we look at building a team with three essential factors: adaptability, ability and passion. We’ve discovered the greatest achievements come from the right people working collaboratively towards a shared goal. As Prenetics and our vision continues to grow, you’ll have the opportunity to constantly change and evolve with us.
Already working at Prenetics?
Let’s recruit together and find your next colleague.