IM8 is the health brand redefining what premium supplementation looks like. Co-founded by David Beckham, built on science, and scaled through digital-first channels — we're growing fast across global markets and TikTok Shop is one of our most important growth frontiers. This isn't a maintenance role. We need someone who can build, move fast, and win.

We're looking for a TikTok Shop Growth Manager who lives and breathes TikTok commerce. You'll own our TikTok Shop presence end-to-end — from storefront strategy and affiliate programme to content-driven conversion and data-backed optimisation. This is a high-ownership role at the intersection of e-commerce, creator marketing, and performance marketing. If you've scaled GMV on TikTok Shop before, know how to build affiliate networks that actually convert, and can turn TikTok trends into revenue moments — we want to talk.

Key Responsibilities

1. TikTok Shop Storefront & GMV Growth

• Own IM8's TikTok Shop storefront — listings, product pages, pricing architecture, and promotional calendar

• Drive GMV growth through a structured commercial plan: seeding, LIVE commerce, affiliate-driven sales, and paid amplification

• Identify high-converting product bundles and seasonal opportunities; execute fast

• Monitor and own TikTok Shop performance metrics: GMV, conversion rate, ROAS, affiliate sales share

2. Affiliate & Creator Commerce Programme

• Build and manage IM8's TikTok Shop affiliate network — recruit, onboard, brief, and incentivise creators at scale

• Develop tiered affiliate structures: micro creators, mid-tier, and macro — calibrated by GMV contribution and brand fit

• Maintain a pipeline of 50+ active affiliates at any given time; know who's performing, who needs support, and who to cut

• Brief affiliates with content direction, talking points, and product education — ensure brand consistency without killing creator authenticity

3. LIVE Commerce & Content Strategy

• Plan and execute IM8 LIVE shopping events on TikTok — scripting, talent sourcing, product sequencing, promotional offers

• Identify trending content formats on TikTok Shop and brief the creative team or creators to produce content that converts

• Collaborate with the content team to ensure TikTok content is optimised for shop discovery and product page clicks

• Test new formats (duets, stitches, product showcases) and move fast on what works

4. Performance Analytics & Optimisation

• Own the TikTok Shop dashboard — weekly reporting on GMV, affiliate performance, product rankings, and content ROI

• Identify underperforming SKUs, creatives, or affiliates early and make fast decisions to optimise

• Run structured A/B tests on pricing, offer mechanics, affiliate commission tiers, and content formats

• Provide bi-weekly growth summaries to VP of Growth with clear insights and recommended actions

5. Platform Relationships & Trend Intelligence

• Manage relationships with TikTok Shop's platform team — stay ahead of new features, beta programmes, and algorithmic changes

• Monitor the TikTok Shop competitive landscape — know what top DTC brands are doing on TTS and steal what's working

• Bring trends to the team early — TikTok moves fast, we need to move faster

• Represent IM8 at TikTok Shop briefings, brand showcases, and affiliate recruitment events

Key KPIs

• Monthly TikTok Shop GMV (growth vs. target)

• Active affiliate count and affiliate-attributed GMV %

• LIVE commerce session revenue and viewer conversion rate

• TikTok Shop ROAS

• Affiliate programme NPS / content output rate

Required Experience & Skills

• 2–4 years in TikTok Shop, social commerce, or creator commerce — hands-on, not just advisory

• Demonstrable track record of growing GMV on TikTok Shop — bring numbers, not just stories

• Experience building and managing affiliate/creator networks at scale (50+ creators)

• Strong analytical instincts — you live in dashboards and make data-driven decisions fast

• Deep fluency with TikTok's platform mechanics: the algorithm, affiliate tools, LIVE features, and Shop ads

• Excellent creator relationship skills — you know how to motivate, brief, and retain good affiliates

Preferred

• Background in a high-growth DTC or health/wellness brand

• Experience with paid amplification on TikTok (Spark Ads, TopView, in-feed) to boost TTS content

• Familiarity with cross-market TTS (US, UK, SEA) — different playbooks, different dynamics

• Existing network of TikTok creators or affiliates in the health/wellness or lifestyle space

Leadership Competencies

• Moves fast and builds: you don't wait for perfect — you ship, learn, and iterate

• Commercially minded: every decision connects to revenue and growth

• Self-directed: you own your outcomes, escalate problems early, and never wait to be told what to do

• Clear communicator: you can brief creators, report to VPs, and influence cross-functional teams equally well

AI-Native Requirement & How We Hire

You must be AI-native

This is a hard requirement, not a nice-to-have. You must be able to demonstrate how you use AI tools in your day-to-day workflow — whether that's generating content briefs at scale, analysing creator performance data, running competitive research, or accelerating campaign planning. AI fluency is a baseline expectation at IM8, not a differentiator.

The Beat Claude Challenge

Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces.

Ties don’t advance.

Why This Matters

TikTok Shop is one of the most important commercial channels in the world right now — and it's still early. IM8 is a brand that can win here: premium positioning, global ambassadors, science-backed product, and a growth team that moves fast. This role is your opportunity to build something that matters. We're not hiring someone to maintain a TikTok Shop. We're hiring someone to make it one of IM8's biggest revenue channels.